Making your content amazing is kind of a big deal. When you can do that, your optimization strategy will really come together. But, how do you make great content?
Split it up
For starters, begin by making it easy to read and quick to absorb. Chopping up your text into small chunks is a great way to keep the attention of readers, not to mention make it easy for people to find specific points in your messaging or call-to-action regardless of what device they're using. This rule applies regardless of whether you're watching an explainer video, using Webflow's layout builder or creating articles on blogs for syndication - if your copy looks like it's been smashed together in one massive paragraph than nobody's going to want read it! When writing any sort of copy , remember that Google has confirmed that "search algorithms increasingly use page speed as a ranking factor" so avoid loading pages with unnecessary branding elements and also try avoiding fancy animations too - these things could slow down reactions times for the reader
Using Title and Meta Descriptions:
If you're going to be creating a blog on Webflow, then you might as well optimise it on SEO too. Not using optimised SEO can effectively leave your blog invisible through search engines and their bots. This is because search engines only share the title tag and the meta description, not the content within them. That means if you haven't optimised your content with these tools, it won't show up in Google Search at all, even if there isn't any nasty black hat stuff going on behind the scenes. You can actually use these tags and descriptions for just about any kind of article that you want to create: school papers, personal blogs, company blogs… whatever floats your boat! The title tags and meta descriptions are just as important as the writing itself – they're the first thing that hits people's eye as they scroll over results with details about what's in there.
Using alt text on your images
The HTML alt attribute allows you to place a description or caption for a specific image within the body of a page. The descriptive content is used by screen readers and search engines to better understand an image's purpose. It's important to go beyond the default alt text that your editor automatically places in the field. That description will be used by search engines, but it could be hundreds of characters long, uselessly describing everything in the image, rather than its underlying purpose. By placing this data in HTML format, it has been proven to produce better search engine rankings because it improves readability, particularly on mobile devices where small images are often difficult for screen readers to interpret correctly.
Use proper HTML SEO structure, particularly H1's and other heading levels
The first and most important thing to understand about HTML and SEO is the document structure. A simple, well structured document will always rank higher than a badly structured one. Remember that your H1 headings set the theme or topic of your page. A single site may have multiple themes as it grows, which is why you'll need to use H2 heading levels as you break up those different topics as separate pages on your web site.
Track using Google Analytics and Google Search Console
Google analytics allows you to track how many visits you get, the traffic sources (like Google search console), how many people visit your site, which pages they visit and even how long they stay on each page. You can then choose to take action on what you want to improve based on this data.
All in all, you just need to experiment and enjoy the process.
